McDonald’s: Enters Chicken Sandwich War with trial of two new crispy chicken sandwiches

McDonald’s: Enters Chicken Sandwich War with trial of two new crispy chicken sandwiches

McDonald’s is entering the Chicken Sandwich War of 2019 with a late passage.

The fast food giant is trying two new chicken sandwiches – the Crispy Chicken Sandwich and the Deluxe Crispy Chicken Sandwich – in Houston and Knoxville that could be turned out to eateries across the country, the organization affirmed to USA TODAY Monday.

“We certainly meant no beef when we hinted at a new menu item arriving in some of our restaurants,” McDonald’s said in an announcement. “It’s true, we’re testing two new chicken sandwiches at participating restaurants … Houston and Knoxville are getting a sneak peek, everyone else should stay tuned for what’s to come in 2020.”

The test began Monday and booked to go through Jan. 26.

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The Chicken Sandwich War started Aug. 19, seven days after Popeyes’ presentation of its New Orleans-style singed chicken on a bun when the chain began a viral Twitter fight with Chick-fil-An and different cafés. Popeyes sandwiches returned Nov. 3 in the wake of selling out across the country in late August.

McDonald’s U.S. establishment proprietors, some portion of the National Owners Association, said in July, before Popeyes sandwich being discharged that another superior chicken sandwich ought to be the McDonald’s top need.

“A favorite, that our customers want, is a chicken sandwich. Unfortunately, they have to go to Chick-fil-A for it,” the National Owners Association’s board wrote in a July letter. “Yes, we have great Chicken Mcnuggets and our McChicken is a very good product. But we do not compete in the premium chicken sandwich category, either grilled or crispy.”

McDonald’s isn’t the main fast food chain testing new chicken menu things for conceivable across the country turn out.

Taco Bell is trying Crispy Tortilla Chicken, accessible in chicken tender structure or served inside a taco in Houston and Dayton, Ohio.

Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Broadcast Digest  journalist was involved in the writing and production of this article.

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